Associate Professor, The Chinese University of Hong Kong
Prof. Lisa C. Wan is an Associate Professor of School of Hotel and Tourism Management and Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She is also the Co-Director of the Centre for Hospitality and Real Estate Research. Professor Wan has an impressive track record of high-quality teaching over the years. She was the recipient of the University Education Award 2021(General Faculty Members Category) and Vice-Chancellor’s Exemplary Teaching Award 2017 presented by CUHK, the Faculty Teaching Excellence Award 2017 and the Faculty Teaching Merit Award 2012-2017, 2018-20 presented by CUHK Business School.
Prof. Wan’s research interests include services marketing and service failure, consumer/tourist reactions to service robots and technologies, cross-cultural consumer behaviour, consumer/tourist green consumption, and space tourism. Her works has appeared in the top-tier marketing and hospitality journals, including Journal of Consumer Research, Journal of International Marketing, Annals of Tourism Research, Tourism Management, etc. In her talk, she will dissect Consumer Perceptions of Space Travel.
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